Thursday, November 13, 2008

SEO Important Factors

Search Engine Optimization (SEO) has been defined as a subset of Internet Marketing used to improve the search engine rankings for any website and derive quality visitors and business organically.

There are various factors in SEO which are equally responsible for any website to achieve high rankings on the major search engine’s namely Google, Yahoo and MSN.

A variety of factors and algorithms are deployed by search engine’s to rank any web page for a specific search term.

Some of these factors can be:

On Page Optimization
On Page Optimization includes making variations within the website code and structure to make it more search engine friendly and attractive for human eye. There are many criteria’s which are responsible for better On Page Optimization like Meta Tags, Use of H1 & H2 tags, use of bold and italics tags and many others

Off Page Optimization
This is termed as one of the most important factors in search engine optimization industry as back links are a third party review given to your website. The Off Page Optimization includes search engine submissions, directory submissions, article submissions, press release submissions and the most important Link Building (One Way and Reciprocal)

Technical Optimization
There are various technical factors which are responsible for achieving the improvement in search engine rankings. Some of these factors responsible are Server Header Redirects, Htaccess Optimization, Custom 404 page optimization and many others.

Content Optimization
The content for any website needs to be optimized in terms to keywords and looks to make it search engine and human friendly. In addition there should be regular updations made on the website in terms of new content which helps the search engine crawler to visit your website more frequently.

There aforementioned are only a few factors which are responsible to achieve search engine rankings on the major players.

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