IHG has 'Gone Google'

IHG has partnered with Google in a new advertising campaign. The goal of the Gone Google campaign is to persuade companies to use Google applications to provide better service to customers

During the month of October Google started rolling out billboards inseveral major North American airports including Atlanta, Chicago,Dallas, Denver, New York and Toronto; also in European and Asian
railway stations including London, Paris, Tokyo, Sydney, and Singapore. The billboards will name specific partners that have Gone Google, including IHG.

We use Google applications to provide our guests with more information and a better online experience. Guests can use Google Maps to help them make more informed decisions about their stay at our hotels,local attractions and dining experiences. Among many things the Google Maps application provides us with fast relevant map results and full control over advertising that is displayed on the maps.

Our guests can download a tool which uses Google Earth technology to show where any of our hotels are located. Guests can see the hotel in relation to the surrounding area, pinpoint local places of interest and book a room at the chosen hotel. The tool is self-updating and links directly to IHG’s reservations system. To download it, go to www.earth.ihg.com.

To find out more about the campaign and Google Apps, click on this
link www.google.com/gonegoogle